Internal Social Media, first FEIEA event in Romania
For the first time ever in Romania, international communication experts talk about trends in the European PR industry at the Internal Social Media Workshop.
Part of FEIEA Academy series, the event will take place on 29 March, at the Ramada North Bucharest (Romania), starting 2 p.m.
Designed to reflect the recent changes in the PR industry, the event supports the cause of internal social media through presentations, round tables and case studies.
For one day, during the Internal Social Media Workshop you will be at the centre of European debates together with industry leaders such as:
Steve Doswell, President of FEIEA
Massimo Greggia, Member of the Board of ASCAI, Italty
Pascal Lorenzini, Director of Corporate Publications and Internal Communications Swiss Post, Berne, Switzerland
Ana Adi, Lecturer and Consultant at Bournemouth University, United Kingdom
Prof. Jan Lies, Hamburg University of Applied Sciences, Germany
Anthony Francis, Commercial Director, Ipadio, United Kingdom
Jan Perla, Social media specialist, Ogilvy Prague, Czech Republic (via video-conferencing)
Tomáš Poucha, Director of the Internal Communication Institute, Czech Republic
Vesna Petkovšek, Head of Internal Communications at Gorenje Group, Slovenia
The case studies will provide ideas that specialists can implement within their own internal communication programmes: http://www.prconferences.eu/
Session 1 An overview on internal comms: Case studies will show how embedding social media in human resources processes (recruitment, employer branding, training) leads to high employee engagement. Speakers will showcase successful strategies of change communication, enabling entrepreneurs in start-ups or SMEs, managers, HRs, marketers or communicators to build a stronger, collaborative employer brand.
Session 2 Social media in action: Debates will analyze a wide range of challenges derived from implementing social media strategies, and will focus on case studies of integrated campaigns using face to face, print, web1.0 and web 2.0. Top-practitioners will explain to communicators the different ways of measuring outcomes and outputs of internal social media campaigns based on real business scenarios.
Social media have definitely revolutionised external communication, but how do they impact internal communication? During the event in Bucharest, we will try offering several answers, by explaining the benefits of bilateral and transparent communication between managers and employees, but also communicators‘ fears generated by potential conflicts or comments that can affect the corporate image, says Steve Doswell, President of FEIEA.
If you wish to participate in the event, please fill in our online registration form:
About PR Conferences
Conferences PR is a series of international events dedicated to Romanian communicators. PR Conference aims at providing maximum networking opportunities to the local PR industry by introducing for the first time well-recognized European speakers.