Knížky, dokumenty, prezentace
Personální činnosti a firemní kultura
Firma: Core Question, Autor: Radka Cikánová, 2011, Pdf
„FIREMNÍ KULTURA PŘEDSTAVUJE SOUSTAVU SDÍLENÉHO PŘESVĚDČENÍ, POSTOJŮ, DOMNĚNEK, NOREM A HODNOT EXISTUJÍCÍCH V ORGANIZACI.“ (Armstrong, 1999)
Co je firemní kultura?
Firemní styl nebo firemní kultura, se projevuje ve vnejším vystupování firmy ke svému okolí a zákazníkům, v přístupu ke svým zaměstnancům, týmové spolupráci, tvorbě hodnotového systému a ve způsobu vedení firmy. Je jednak souhrnem zvyklostí, symbolů, rituálů a ceremoniálů užívaných v organizaci, jednak souhrnem zásad, přístupů, norem a hodnot v organizaci sdílených a udržovaných jako obecné vzorce chování, jednání a vystupování.
Framework for an effective internal communication function
Autor: Melcrum Publishing, 2008, Zdroj: www.scrforum.com, Pdf
Tento rámec definuje komponenty efektivní interní komunikace. Zatímco role a odpovědnosti interní komunikace je odlišná v každé organizaci, činnost úspěšné interní komunikace se obvykle zaměřuje na pět oblastí. Úspěch závisí také na efektivním partnerství s klíčovými zainteresovanými stranami v organizaci. Práce interní komunikace tvoří a také je utvářena strategiemi a kulturou organizace, v které působí. Tyto faktory společně ovlivňují pět klíčových faktorů obchodního úspěchu a také přispívají k zvýšení finanční výkonnosti organizace.
The challenges of working with hard to reach groups
Autor: Melcrum Publishing, 2008, Pdf
Some people are more difficult to communicate with than others. They may have limited access to thein manager, thein colleagues and the organization. They may have limited or no access to technology and virtually no time for face-to-face communication. In this charter, we look at the challanges involved in working with hard to reach groups.
Case study – Siemens, Shell
Developing a change toolkit for managers
Autor: Melcrum Publishing, 2009, Pdf
High Impact Speeches
Autor: Richard Heller, 2003, Pdf
High Impact Speeches will teach you how. It will also help you to develop a unique style and a unique command of your subject, with techniques that have worked for some of the greatest speakers in history. A good speech can inform, persuade, win a debate, make money or make news. It can advance your career and enhance your reputation. A bad one can only bore or make enemies. Whether the speech that you are writing is for you or for your boss, this book will teach you how to deliver a winning speech – from scratch.
Internal communication management
Autor: Antonio Ragusa, 2010, Pdf
Why is internal communication important and what are the advantages that this managerial process can determine for an organization? Many studies show that an effective internal communication process can yield many positive outcomes both at an individual level and at an organizational level, like employee’s commitment, engagement, motivation, sense of belonging, organizational success and business results.
The benefits of an effective employee communication include higher productivity, reduced absenteeism, higher quality of services and products, increased innovation, fewer strikes and reduced costs. The quality of communication among people within an organization can then be considered a crucial source of competitive advantage. And many researches confirm that companies with highly effective internal communication programs have significantly higher market premiums and shareholder returns than companies in the low-communication-effectiveness category.
The big book of conflict resolution games
Autor: Mary Scannell, 2010, Pdf
Make workplace conflict resolution a game that EVERYBODY wins!
Recent studies show that typical managers devote more than a quarter of their time to resolving coworker disputes. The Big Book of Conflict-Resolution Games offers a wealth of activities and exercises for groups of any size that let you manage your business (instead of managing personalities).
Part of the acclaimed, bestselling Big Books series, this guide offers step-by-step directions and customizable tools that empower you to heal rifts arising from ineffective communication, cultural/personality clashes, and other specific problem areas—before they affect your organization’s bottom line.
Becoming a Successful Manager
Autor: J. Robert Parkinson, and Gary Grossman, 2010, Pdf
About the Authors Gary Grossman is the founder and CEO of Venn Strategy Group, which helps companies measure and manage strategy. He is an international consultant and trainer with expertise in using business intelligence and technology to build an integrated performance management culture. His clients have included several well known companies including Coca-Cola, Epson, and Avery Dennison. Jack H. Grossman, Ph.D., was a psychologist, management consultant, and professor emeritus at DePaul University’s Kellstadt Graduate School of Business. J. Robert Parkinson, Ph.D., serves on the faculty at Northwestern University. He is a consultant, trainer, and coach specializing in effective communications for major corporations, professional associations, and government agencies. He has hosted several radio programs and conducts seminars and personal coaching/counseling sessions in relationship building, management practices, and communication techniques.
The complete new manager
Autor: John Zenger, 2010, Pdf
Tackle every management challenge with skill and confidence!
Managers are faced with a variety of challenges every day. There are decisions to make, conflicts to resolve, and strategies to implement, among many other responsibilities. As a new manager you need to build the skills necessary for tackling problems head-on.
The Complete New Manager is a valuable toolkit that helps you meet day-to-day challenges quickly and effectively.
Communication and Organizational Knowledge
Autor: Heather E. Canary and Robert D. McPhee, 2010, Pdf
This book provides an overview of communication-centered theory and research regarding organizational knowledge and learning. It brings the work of scholars in communication, management, information technology, and other disciplines together in a coherent volume that represents existing research and theory on communication-related knowledge work. Chapters address what constitutes knowledge, how knowledge functions within and across organizations, and how organizational members develop and manage knowledge for organizational purposes. The book also provides a forum for these scholars to pose directions for future research and theorizing. It will serve as a reference tool for scholars and practitioners to identify and understand communicative features of organizational knowledge processes.
Local Government Improvement and Development
Zdroj: http://www.idea.gov.uk/idk/core/page.do?pageId=7816302#contents-2, 2009, pdf
Top tips for Communicating with staff
Strategic internal communications
The business case
The Times 100 – Case Studies – Motivation
Zdroj: http://www.thetimes100.co.uk, 2009 – 2011, Pdf
Přikládáme pár case studies z oblasti MOTIVATION
Developing a motivated workforce
Motivation in action – enterprise
Motivation teory in practise at Tesco
Další studie, které je možné použít jako zdroj pro Vaši inspiraci hledejte na stránkách http://www.thetimes100.co.uk/
Teaching executives to see social capital
Firma: University of Chicago, Autor: Ronald S. Burt and Don Ronchi, 2007, Zdroj: http://faculty.chicagobooth.edu, Pdf
This paper is about the benefits of teaching executives to understand the network structure of social capital. There is abundant cross-sectional evidence of performance correlated with network structure. Corroborating that evidence, we run a field experiment in which executives educated in the network structure of social capital show performance improvement relative to a control group of untrained, but otherwise equally able peers: program graduates are 36-42% more likely to receive top performance evaluations, 43-72% more likely to be promoted (an effect that builds in the
2 years fol- lowing the program), and 42-74% more likely to be retained by the company. Active participation matters. The subsequent careers of executives who were quiet spectators in the program cannot be distinguished from the careers of people in the control group, peers who never attended the program.
Seznam doporučené literatrury
Useful books and publications for professional communicators. Our reading list is by no means comprehensive but we aim to expand it as embers bring authors and their work to our attention.
How BT uses social media with internal communications
Autor: Mark Morrell, Zdroj: http://markmorrell.wordpress.com, Power Point
How BT communicates
What social media tools used in BT
How they are used
What has been the impact
Další zdroj: http://www.bt.com/
How can we create even more value from our organisations
Firma: Kent County Council, Autor: Hollie Snelson, Power Point
What we know about internal communication at KCC, …
Další zdroj: http://www.kent.gov.uk/
Social media for internal communications
Firma: Océ, Autor: Samuel Driessen and Jan van Veen, Zdroj: Congress Intranet 2010, Power Point
Océ Product & Services
Employees
Life before the crisis
Life after the crisis
What did we introduce?
Social media – a matter for internal communication?
Konference pořádaná v roce 2011
Media information + http://www.svik.ch/
Making sense of audience segmentation
Autor: Susanna Barnett, Zdroj: Melcrum, 2011
Susanna Barnett explores the issue of audience segmentation and how tailored approaches are appropriate to different companies and sectors.
Ipsos Reputation Council Insight & Ideas
Firma: Ipsos Mori, Autor: Milorad Ajder and Martin Kane, 2011
This fifth sitting of Ipsos MORI’s Reputation Council, conducted in Summer 2011, explores the challenges of managing reputation in the age of austerity, further discussion of the case for reputation management in terms of the benefits and barriers, as well as looking from an internal perspective at the purpose and authenticity of company values. This session also explores more tips for cracking social media and effectively integrating it within the reputation management process, and the pros and cons of Celebrity endorsements of companies.
Finding the Value in Unified Communications
Firma: Frost & Sullivan, 2001, Zdroj: http://www.frost.com
To stay competitive in an increasingly global workplace, companies today must find ways to allow and encourage their employees to communicate and collaborate anytime, anywhere, and from any device. Unified communications and collaboration—an integrated set of voice, video and Web collaboration applications – can enable advanced communications among employees, customers and business partners. But as is true with any technology deployment, IT and telecom executives must be able to justify the necessary investment - and demonstrating a clear ROI is especially critical in these uncertain economic times.
Managing safety and health at work
Autor: European Agency for Safety and Health at Work (ESENER), 2010, Pdf
The European Survey of Enterprises on New and Emerging Risks (ESENER) asks managers and workers‘ health and safety representatives about how health and safety risks are managed at their workplace, with a particular focus on the newer ‘psychosocial risks’, such as work-related stress, violence and harassment. This report presents an overview of the results from a first analysis of the data, which is drawn from 36,000 interviews carried out in 31 countries.
Někdo ruší vaši týmovou komunikaci?
Firma: NET4GAS, Autor: Stanislav Rýdl, 2012, Pdf
Otevřený dopis, který se týká přístupu komunikace mezi pracovníky. Při diskusích s šéfy menších týmů, čili zástupci tzv. středního managementu, řešíme občas i otázku, jak bych je měl z pozice mediátora interní komunikace propagovat do firmy. A vůbec se jim nelíbí má odpověď: „V první řadě musíte změnit svůj vlastní přístup.“
Podklady pro setkání věnované krizové komunikaci
Firma: Institut Interní Komunikace, 2012, Pdf
Rádi bychom Vám pomohli v řešení krizových situací, proto jsme pro Vás připravili podklady na co se zaměřit při řízení krizové komunikace. Doufáme, že tyto podklady budete ve svém profesním životě používat jen výjimečně.
Co by měl obsahovat krizový manuál?
Desatero krize
Manažer versus Média
Kniha - Crisis Communication
Autor: Peter Anthonissen, 2008, Pdf
No company or organization is immune to crisis. A crisis, however, does not necessarily have to turn into a PR disaster. Crisis Communications provides readers with advice on how to limit damage by acting quickly and positively. Moreover, it explains how to turn a crisis into an opportunity by communicating efficiently via a successful public relations strategy.
Prezentace z konference Intranety, sociální a digitální média:
1. Konference IIK a LMC, 17. 5. 2012 v Cafe Louvre - Mail or not to mail? That is the question.
Zajímalo nás, jestli již nastal čas, kdy firmy budou využívat více sociální a digitální media, nebo jestli je klasický e-mail stále na výsluní – a pokud ano, zda již není na čase jej nahradit.
S interní komunikací nejdál dojdeš (Tomáš Poucha, IIK)
Světové trendy v sociálních mediích z pohledu Melcrum (Martin Onofrej, PMP Marketing)
Jaké Newslettery opravdu fungují? (Vladislav Bureš, Ogilvy One)
Firemní sociální sít? Výstřelek, nebo reálná příležitost? (Jakub Svoboda, TyInternety.cz)
Intranet jak jej neznáte – case study z O2 (Dan Müller, Motion media)
Vyhoďte manažery! – případová studie
autor: Gary Hamel, 2012, Pdf
Článek je celý věnován společnosti Morning Star, výrobci produktů z rajčat. Čím si tento producent kečupů, protlaků a suga zasloužil takovou pozornost? Zlikvidoval management. Tedy ne doslova a ne kompletně. Spíše se mu podařilo dosáhnout stavu, kdy manažery jsou všichni zaměstnanci firmy.
Prezentace z minikonference: Lze těžit z interní komunikace? Pomohou sociální média?
22.11. 2012 – VŠE
Tomáš Poucha – Institut Interní Komunikace
Martin Onofrej – Institut AICO